LINE Rolls Out New Features for Personalised Experience

LINE Rolls Out New Features for PersonalisedExperience

·        Brandnew features to allow immense customisations according to user preferences,including LINE character themes and social-oriented user interface on OfficialAccounts

·        Addedsecurity features to provide users a safe and convenient personal mobile space

Kuala Lumpur, May 29, 2013 – LINE, the world's leading mobilemessenger, announced the launch of 3.7.0 update for Android and iOS smartphones. The new 3.7.0 version demonstrates LINE’s constant pursuit of advancementas a mobile messenger that provides users with a more personalised experience.

With the 3.7.0update, users can customise their messenger interface with various themes. A Cony theme is available in the new versionwith other themes to be released in various phases, including the ones based onother LINE characters such as Brown. LINE has also infusedsocial-oriented user interface to its previously chat-based-only OfficialAccounts to enable users to browse and share content more interactively. Withouthaving to add any Official Accounts as friend, users have been granted accessto preview the Home and Profile Page. Once added as a friend, all content onthe Official Accounts can be posted on each user’s Timeline.

The new3.7.0 version also comes with an added security feature that further augmentsuser’s personalised experience. Users can now conveniently block or reportother unknown users and hence avoiding unsolicited messages or suspicious groupinvitations. The added safety feature demonstrates LINE’s endeavors in takingone step ahead to address the increasing mobile internet conundrum, especiallyspam to ensure that mobile experience is kept to user’s personal space.

Mr Simeon Cho, General Manager ofGlobal LINE Business said, “While evolving intoa comprehensive mobile ecosystem, LINE will continue to develop new innovative ways to strengthen our intrinsic valueas a mobile messenger. By second half of the year, users can expect many exciting features and user-friendlyimprovements to allow further customisation of mobile userexperience. LINE willincessantly invest and evolve into a smartphone life platform that is integralto the lives of people around the world.”

Beyondthe new features, LINE has also raised the level of convenience for theapplication. Sharing and storing photos has become easier with the ‘Photo’feature in the chat room that shows all previously shared photos on one page. Thejoyful communication experience on LINE can also be enjoyed at the office orhome with the recently upgraded PC messenger available for Windows and Mac OSX. LINE’s PC version is perfectly interlinked with the mobile messenger tomaximise user convenience. In addition to the basic features such as free chatand voice calling, users can use the PC messenger to share large files inMicrosoft Office format- ideal for school or office communication betweencolleagues.