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Post time 11-11-2013 09:26 AM | Show all posts |Read mode
Condiment market analysis
The usage of condiment increases as people are seeking for higher quality of life. The demand of single condiment decreases while demand, production and sales of compound flavoring rises with a share of 80 percent across the world. The pace of blending between oriental and western-style condiment further speed up. Hot pepper and sauce plays a more important role in condiment.   
Condiment used to be the final consumer goods in food processing industry. Besides, condiment is widely used in food industry as intermediate raw materials. So far, China’s catering industry has output value of 1200 billion yuan with condiment output value of about 50 billion yuan. That is, 1 yuan condiment will be consumed when 10 yuan is spent in catering field.
According to a survey conducted by Market Information Research Department of , China’s catering industry grows at a high speed with an annual rate of 18 percent. The huge market capacity and indispensable demand is bound to accelerate the development of condiment industry. China’s condiment industry enjoys a growth rate of more than 10 percent in the past decade. Local brands dominate condiment industry without a name brand known to the nation, which is the status quo. When strengthening promotion of brand image, condiment enterprises should enhance development of compound flavoring. Compound flavoring has a market share of more than 80 percent across the world, however, the figure is only 20 percent in China.
Now, China’s production and sales of compound flavoring runs up to 1.50 million tonnes with variety of more than 1000, which involves in catering industry and home kitchen. Compound flavoring becomes a highlight whether in traditional restaurants or in fast-food outlets; whether in roast, bake and scalding food or in western fast food (MacDonald and KFC); whether in fast food field or tourism& leisure food field. Traditional compound flavoring market is less on variety in the past, for instance, Soy sauce is soy sauce, gourmet powder is gourmet powder, as well as oyster sauce and fermented soybeans, etc. Demand on the flavor of above products changes greatly at present  in the consumer market is quite out of our imagation. Therefore, foreign investment in domestic condiment market will further increase.
The usage of compound flavoring is diverse. Since China’s compound flavoring lies in the early stage of development and is far from systematization, it is too early for China to carry out overall implementation on compound flavoring, which demonstrates the huge development potential of China’s compound flavoring industry.
1. 地方品牌居多品牌知名度不强;  
2. 技术革新步伐缓慢;
3. 传统产品比较单一;
China’s condiment industry has some problems as follows at present:
1 There are many local brands, which are not well-known.
2 The pace of technical innovation is slow.
3 Traditional products are less in variety.
As a new round of international and professional M&As raise the curtain, China condiment industry enters an era of radical shift, huge adjustment and great divergence. On one hand, it is international and professional M&As. On the other hand, traditional industry faces international competition and stubborn illness in the process of development. Condiment industry should make improvements to reduce barriers on the way of development.

Last edited by superjinkou on 11-11-2013 01:29 AM


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