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Keanu-inspired blockbuster product
Four years ago, Shannon and Glenn Dellimore were at a party with their friend, actor Keanu Reeves, who was complaining to them about his skin problems.
How nice it would be if there was a product that could shrink pores and tighten skin within minutes, he told them.
The married couple took it upon themselves to find such a product in the market for him. When they could not find one, they decided to create one themselves.
Never mind that they did not have any formal knowledge of skincare - Mr Dellimore, 41, was then working as a business consultant to spas, while Mrs Dellimore, 39, was a former paralegal in an entertainment law firm.
After doing their research, which included talking to plastic surgeons and aesthetician friends and reading medical journals, the couple came up with the anti-ageing Youthmud in 2010.
It has gone on to become a phenomenal success. Within a year of its launch, Youthmud made US$3.2 million (S$4 million) in retail sales in 2011.
Last year, GlamGlow, the beauty brand behind Youthmud, recorded US$106 million (S$134 million) from the sale of Youthmud and Supermud, another product the couple launched last year after another celebrity friend, Jennifer Lopez, asked them for something to treat breakouts.
The brand has also won numerous awards, including the Elle International Beauty Awards 2014 for World's Best Mask and the Neiman Marcus Beauty Awards. The couple, who have been married for nine years and have a five-year-old daughter, have also been profiled in Forbes magazine because of their success.
GlamGlow products are now sold in 80 countries. In Singapore, they are available at Escentials (Paragon and Tangs Orchard) and Sephora stores.
The strength of their products lies in their ingredients.
Youthmud's key ingredients are volcanic pumice rock (for exfoliation) and green tea leaves.
"Green tea has amazing antioxidant properties," said Mrs Dellimore, who was in Singapore last week with her husband to launch GlamGlow. "Most people only use the extract, but we found that by using the leaves, we could generate a product that was 500 times more powerful than those with just the extract."
"We did not think about cost. Our chemist suggested using the extract, but we said no."
Supermud, which claims to treat pimples, in-grown hair, razor bumps and black and white heads, is a mixture of six acids.
It contains common acids found in products that treat acne, such as glycolic and salicylic acid, but also less common ones such as pyruvic acid - which is used by doctors to treat scarring. The formula also contains charcoal that is able to absorb toxic substances up to 500 times its mass.
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Post time 6-3-2014 03:38 PM
