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Lagenda dan Sejarah Perusahaan Kasut BATA -
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Bata
Bata adalah perusahaan membuat kasut yang berasal dari Zlin, Republik Czech tetapi kini ibu pejabatnya terletak di Lausanne, Switzerland.Operasi syarikat Bata terbahagi kepada 3 unit iaitu Bata Metro Markets, Bata Emerging Markets and Bata Branded Business. Perniagaannya meluas ke seluruh dunia termasuk di Malaysia dan Indonesia. Rangkaian jualannya terdapat di 50 negara dan kilangnya terdapat di 26 n4gara. Lebih 14 juta pasang kasut telah terjual. Kilang Bata di Indonesia diasaskan oleh tiga bersaudara iaitu Tomáš, Anna dan Antonín Bata (1894).
Bata (also known as Bata Shoe Organisation) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organised into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and Latin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organisation has a retail presence in over 70 countries and production facilities in 26 countries.
Origins and history
Foundation
The T. & A. Baťa Shoe Company was founded in 1894 in Zlín (then Austro-Hungarian Empire, today the Czech Republic) by Tomáš Baťa (Czech pronunciation: [ˈtomaːʃ ˈbaca]), his brother Antonín and his sister Anna, whose family had been cobblers for generations. The company employed 10 full-time employees with a fixed work schedule and a regular weekly wage, a rare find in its time.
Tomáš, Antonín and their sister Anna Baťa
In the summer of 1895, Tomáš found himself facing financial difficulties, and debts abounded. To overcome these serious setbacks, Tomáš decided to sew shoes from canvas instead of leather. This type of shoe became very popular and helped the company grow to 50 employees. Four years later, Bata installed its first steam-driven machines, beginning a period of rapid modernization. In 1904 Tomáš Baťa introduced mechanized production techniques that allowed the Bata Shoe Company to become one of the first mass producers of shoes in Europe. Its first mass product, the “Batovky,” was a leather and textile shoe for working people that was notable for its simplicity, style, light weight and affordable price. Its success helped fuel the company’s growth and, by 1912, Bata was employing 600 full-time workers, plus another several hundred who worked out of their homes in neighboring villages.
World War I
In 1914, with the outbreak of World War I, the company had a significant development due to military orders. From 1914 to 1918 the number of Baťa’s employees increased ten times. The company opened its own stores in Zlín, Prague, Liberec, Vienna and Pilsen, among other towns.
In the global economic slump that followed World War I, the newly created country of Czechoslovakia was particularly hard hit. With its currency devalued by 75%, demand for products dropped, production was cut back, and unemployment was at an all-time high. Tomas Bata responded to the crisis by cutting the price of Bata shoes in half. The company’s workers agreed to a temporary 40 percent reduction in wages; in turn, Bata provided food, clothing, and other necessities at half-price. He also introduced one of the first profit sharing initiative transforming all employees into associates with a shared interest in the company's success (today's equivalent of performance based incentives and stock options).
Shoemaker to the world
Consumer response to the price drop was dramatic. While most competitors were forced to close due to the crisis in demand between 1923 and 1925, Bata was expanding as demand for the inexpensive shoes grew rapidly. The Bata Shoe Company increased production and hired more workers. Zlin became a veritable factory town, a "Bataville" covering several acres. On the site were grouped tanneries, a brickyard, a chemical factory, a mechanical equipment plant and repair shop, workshops for the production of rubber, a paper pulp and cardboard factory (for production of packaging), a fabric factory (for lining for shoes and socks), a shoe-shine factory, a power plant and a farming activities to cover both food and energy needs... Horizontal and vertical integration. Workers, "Batamen", and their families had at their disposal all the necessary everyday life services: housing, shops, schools, hospital, etc.
Last edited by berun on 24-3-2014 04:21 PM
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aku ingat bata ni dari malaysia... |
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 masa adam remaja.. ada org ckp bata syarikat malaysia..
sebab adam percaya jd adam beli..
bila adam buka cari forum baru tahu..
kesian adam kena tipu.. |
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bata d bez!!!
kasut n sandal wpom x chantek tp sgt tahan lama. susah rosak gituwwww |
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sbb org igt bata dr msia so org malu nk bli...tah kenapa tah...
kalau aku nk g bli kasut ngn membe aku haram la diorg nk masuk bata...
padahal comfort je aku pakai...
harga pun bkn 10 20 hinggit diorg nk malu... |
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mati-mati ai ingat selama nieyh bata nieyh dari malaysia.... dari gombak katenye... |
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AdamBillionaire posted on 24-3-2014 04:26 PM 
masa adam remaja.. ada org ckp bata syarikat malaysia..
sebab adam percaya jd adam beli..
maknanya hari ni la bru tahu? HAHA !  |
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kilang bata ni kat klang.....tak tau sejak zaman bila....da lama.....pernah kene bakar ngan bangla sbb rusuhan.huhuhu.best je bata sbb kan zaman dulu kasut sekolah mesti nak bata,kat kilang dia ada outlet jual kasut longgok2......murah2 dulu kasut 2-3 ringgit je....tak dinafikan kasut ni satu keperluan....kiranya kilang bata kat mesia ni sgt berjasa kepada masyarakat......
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bata pernah taja world cup mexico86....
masa tu bangga giler aku pakai kasut bata kat skolah,
tp aku x pandai nak tepek gambar la pulok.
sape2 bleh tolong tepekkan? |
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Teringat zaman sekolah rendah..
bangga woo pakai kasut bata.. |
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fatoush! posted on 24-3-2014 08:00 PM
bata pernah taja world cup mexico86....
masa tu bangga giler aku pakai kasut bata kat skolah,
hi awak
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patutla nampak kedai bata kat frankfurt and paris... |
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lucky_peace posted on 24-3-2014 04:41 PM
mati-mati ai ingat selama nieyh bata nieyh dari malaysia.... dari gombak katenye...
betoi... aku pon selama hayat aku pecaya bata nie made in malaysia@gombak...
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lima_kupang posted on 25-3-2014 02:20 PM
betoi... aku pon selama hayat aku pecaya bata nie made in malaysia@gombak...
kita tertipu..... tapi bata mmg banyak berjasa, kasut mampu milik, pastu tahan lasak gak...
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lucky_peace posted on 25-3-2014 02:54 PM
kita tertipu..... tapi bata mmg banyak berjasa, kasut mampu milik, pastu tahan lasak gak...
betoi.... sampai orng kampung pon rmi yang dok bli kasut bata...
maknanya bata nie dah bejya memperdayakan orng melayu yang dorng nie melayu...
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kat kedai bata ada tulis sejarah bata ni dari czech rep |
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Post time 30-11-2012 06:31 PM
