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Full-Fledge Telco Kicks Off
Major Rollout with Additional 2,000 3G & 4G LTE sites From left to right: Wong Heang Tuck, Chief Executive Officer of U Mobile Sdn Bhd and Too Tian Jen, Chief Technology Officer of U Mobile Sdn Bhd at the launch of U Mobile’s 2000 new LTE and 3G sites. Kuala Lumpur, 9
September 2014 –
U Mobile Sdn Bhd, Malaysia’s
most dynamic and innovative telco, announced an aggressive expansion strategy
to strengthen its network through the roll-out of additional 2,000 new 3G &
4G LTE sites. This expansion reaffirms the telco’s continuous efforts of
investing in its existing network infrastructure to provide superior nationwide
coverage, high speed mobile Internet, as well as offering seamless connectivity
to its consumers. Over the years,
U Mobile has put continuous effort in ramping up its arsenal of network points in
a bid to address escalating demand from U Mobile’s customers for more
innovative, reliable and cost-effective product offerings. This major rollout
will involve 1,000 3G and 1,000 4G LTE sites, targeted to complete by the end
of 2015. High Speed
Connectivity Across the Nation
“While
we may be the youngest among all the telcos, our commitment to innovation and
bringing the best mobile and user experience to all our customers have
certainly pushed us to achieve more in a shorter duration of time. We love being the challenger brand as it
makes us move forward without losing sight of our goal of continuously
reinvesting into our customers, people and infrastructure,” said Wong Heang Tuck, Chief Executive
Officer of U Mobile.
Once the
upgrade is complete, the new network rollout will cover key cities and
strategic areas within Malaysia, which include Wilayah Persekutuan, Selangor,
Seremban, Port Dickson, Nilai, Ipoh, Lumut, Penang, Johor Bahru, Muar, Kluang,
Segamat and Batu Pahat. By expanding its network footprint, U Mobile will be
able to increase its network capacity and needs to focus on offering superior high-speed
3G and 4G LTE mobile experiences to all consumers
across Malaysia. The expansion
is also aimed at ensuring better network performance that is geared towards a
new generation of consumers who are data-hungry and highly connected. Through
this move, U Mobile will able to serve greater high-speed internet service to
the customers that require faster and stable mobile internet access for work
and leisure.
Putting the Customer at the Centre of the
Business As a challenger
brand in the competitive mobile industry, this expansion is in line with U
Mobile’s plans of driving business growth by putting the customer at the heart
of its plans. By doing this, U Mobile is now the ideal telco of choice for
those who are discerning and aspirational while demanding fun in their mobile
lifestyle. “With a total
investment of RM1.5 billion, the expansion is aimed at enhancing U Mobile’s
quality of service through wider network coverage while delivering the best
mobile experience through more innovative products and services.” Heang Tuck also added that U Mobile is
expecting to aggressively grow to a targeted market share of 10% and revenue
increase of 50% by the end of 2015 when the sites are fully completed.
Enhanced Mobile
Experience through Customer-Centric Initiatives In addition to the
above, U Mobile recently completed an upgrade of its Business Support Systems
which entailed a migration to a new billing platform that will enable end to
end real-time tracking and customer fulfillment. With this, U Mobile is
confident and dedicated to delivering more state-of-the-art products and
services that can cater to customers’ needs.
In light of U Mobile’s overall positive performance, the full-fledge telco is poised and on track for greater growth and development, thus giving it a competitive edge in the mobile industry and will continuously surprise their customers through a wide variety of best-value and innovative products in the market.
About U Mobile U
Mobile is Malaysia’s most dynamic and innovative mobile telecommunication
service provider that reaches out to millions of next generation mobile users
via high quality mobile services, nationwide coverage, and an unrivaled user
experience. U Mobile’s customers have an extensive selection of data and voice
plans to choose from that fit perfectly into their current and future lifestyle
of work, play and communication. Connecting users through providing a fresh and
exciting mobile experience that caters to a wide range of audiences, U Mobile
is always looking out for ways to surprise consumers
through market-best value product offerings, services, promotions and deals. For
more information on U Mobile’s products and services, please visit
http://www.u.com.my/
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