Market Metrics, LLC named Harrah's Entertainment Inc. No. 1 casino operator in the measurement company's Q1 customer satisfaction survey of 35,000 U.S. consumers.
Harrah's website, www.harrahs.com , also won first place in the Hotel Brand category, a hotel reservation website.
Other companies recently recognized in the Market Metrics Hospitality Index (MMHI) included Jet Blue Airways, Enterprise Rent-A-Car, Le Meridian Hotels and Resorts, Walt Disney World Resort, and Venice, which was recognized as the largest casino. Haras was listed on the index for three of the past five quarters.
"The repeated top spot in the survey provides clear evidence that Hara's 41,000 employees excel at consistently providing superior service, building long-term customer loyalty to Hara's brand," said Gary Loveman, president and CEO of Harrah's Entertainment. "In addition, the top spot in the website category shows that we have built a strong presence in the online hotel reservation business.
MMHI is a quarterly survey of customer satisfaction with hotels, airlines, and car rental companies based on in-depth consumer interviews of 35,000 people. The index ranks the best hospitality brands by industry, and for hotels, by luxury, mid-price, and economy. The index includes 135 hotel brands, 25 airlines, and 11 car rental companies.
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