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[Tempatan]
LRT / Monorail Tukar Nama?!!!
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Edited by kekwakuning at 13-10-2015 04:21 PM
Semua ni part of marketing. Collaboration antara Prasarana dgn Big Tree.
1. Bukit Bintang --> Air Asia Bukit Bintang
2. Bangsar --> Bank Rakyat Bangsar
3. Universiti --> KL Gateway University
Sumber: http://says.com/my/news/airasia- ... d-monorail-stations
1. Bukit Bintang station is now 'AirAsia-Bukit Bintang'
 [color=rgba(255, 255, 255, 0.8)]Image via Yusof Mat Isa
AirAsia staff members posing for a photograph during the launch of the AirAsia Bukit Bintang Monorail station.
Earlier on 9 October 2015, AirAsia painted the Bukit Bintang Monorail Station in red, officially renaming it as AirAsia-Bukit Bintang.
To help people book flights, AirAsia has created a new sales centre at the monorail station currently offering a 20% discount for selected routes such as Bangkok in Thailand, Clarke in the Philippines as well as Langkawi and Penang from until 19 October for travel from 12 October 2015 to 29 October 2016. says.com
2. Bangsar LRT is renamed to 'Bank Rakyat-Bangsar'
 [color=rgba(255, 255, 255, 0.8)]Image via TMI
The Bank Rakyat Bangsar LRT station, repainted in the colours of the bank.
The second station to be renamed is Bangsar LRT station. Unveiled on 12 October 2015, it is now known as the Bank Rakyat-Bangsar. The station is located just under one kilometre from Bank Rakyat's headquarters in Brickfields.
Aside from the design and colours to promote the brand, Bank Rakyat has also renovated the station's surau. According to a report in The Malaysian Insider, the renamed station would offer services such as ATMs and CDMs, as well as feature brochures and campaigns advertising Bank Rakyat’s products. says.com
3. Universiti LRT will be renamed 'KL Gateway-Universiti'
Why are these stations being rebranded?
This is happening under a partnership with Prasarana Malaysia Berhad (Prasarana), the asset owners of the KL Light Rail Transit (LRT) and Monorail Services and out of home advertising agency Big Tree Outdoor Sdn Bhd.
The programme, billed as the first of its kind in South-east Asia when launched last year, allows corporations and brands to transform selected stations to reflect the brand’s corporate identity and name the station after themselves in exchange for a fee. says.com According to Prasarana, there has been much interest from various brands and corporations after the exercise was launched, with the company receiving many enquiries from various businesses ranging from travel to retail to property and telecommunications.
Other than selling naming rights, Prasarana is looking to grow its non-fare revenue to 30% by 2017 by cultivating property development related businesses, advertising, parking facilities and retail outlets. thestar.com.my
The Star reports that the cost for companies to stamp their mark on the LRT and Monorail stations starts from around RM3 million for 3 years, depending on the level of transformation required
 [color=rgba(255, 255, 255, 0.8)]Image via MI
According to Prasarana group president and CEO Datuk Azmi Abdul Aziz, the Station Naming Rights Programme is part of initiatives to increase usage of public transport – with the aim of hitting 40% modal share by 2030 – by continuously upgrading infrastructure and facilities.
However, in order to do that, Prasarana needs to raise revenue from non-fared based sources, given the severe difficulties it faces in raising fares. Prasarana currently manages 49 LRT stations, 11 monorail stations and seven bus rapid transit stations. says.com
Are these the only 3 stations to be rebranded?
So far, yes!
According to Prasarana group president and CEO Datuk Azmi Abdul Aziz, these 3 announced re-branding were the only ones confirmed so far.
However, there are other potential brands lined up and looking to collaborate with Prasarana. So expect more such rebranding of the LRT and Monorail services station in future. Moreover, Prasarana will add 25 more LRT and 31 MRT stations in 2017, when the LRT extension and Line 1 of the Klang Valley MRT projects are completed. says.com
Anything else?
Yes!
You will soon be able to use your bank cards to pay for LRT and Monorail services.
According to The Malaysian Insider, Azmi Abdul Aziz said Prasarana is working on the process that would effectively allow commuters to use their bank cards instead of cash to pay for train services in the city.
Speaking at the unveiling of the renamed Bank Rakyat Bangsar LRT station, Azmi said, "We will need time to work out the details. At the moment, we are moving toward NFC (near field communications), but we are also working on the bank card system now".
Moreover, if you have an account with Bank Rakyat you'll be given a 2% discount on ticket prices, according to Bank Rakyat chairman General (Rtd) Abdul Aziz Zainal. says.com
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stesen umno pwtc
stesen najib razak
stesen rosmah mansor
stesen zahid hamidi
dan sebagainya |
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sepatutnya tumpu kepada servis
bukannya kepada rebranding |
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Kalau Ah Long kawasan ada duit banyak dan mahu memohon nama stesyen kepada nama beliau agak-agak Prasarana kasik tak?
Kalau syarikat tikam nombor ekor pula bagaimana...? Boleh..? |
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ni bukan rebranding.. but more to marketing/advertising... bila companies bayar that amount to Prasarana, they can put their brand at selected station.. so it's like a win-win situation..prasarana gets more revenue from advertising, the company can advertise their company/business there.. tu je.. kalau takmo bayar juta-juta tu.. then beli je la space yang big tree dah sediakan tu...
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Stesen berikutnya Coca Cola Gombak. Next station Coca Cola Gombak. hmmm...bikin confuse tourist aje nanti. |
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3million untuk 3 tahun contract.. wuwuwuuw |
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so far brapa stesen yang dah dibeli ni? |
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Ker... Prasarana ada pilih pilih kasih.
Yang ada bau-bau subhah akan ditolak permohonan. |
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tunggu aaa la nanti stesen PTPTN Masjid Jamek.... 
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bila disebut stesen berikutnya, KL Gateway University... mcm pelik. xbiasa
- jap jap, aq rasa dah pernah baca mende ni. dalam suratkabor ke dlm forum ni jugak ye.
suratkabor lah kot.
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HAHAHAHHA.. nak kuar lrt kena cek status pinjaman
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hehheh
nama nama ni lagi relevant kakakkaka
tambah sket:-
stesen 1mdbeh
stesen dermawaklu
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stesen magnum4D ampang
stesen BJtoto ampang
stesen Ah Beng tonto
stesen bluhekhok peminjam wang
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pasni adelah sponsor utk Masjid Jamek DA MA CAI-Masjid Jamek, GUINESS - Abdullah Hukum....
cantekkkkkk sangatlah tu... kemaruk sgt sponsors kan
sistem LRT still cam lahabau... sibuk carik sponsors plak... pastu tahun depan buat announcement RAPIDKL untung RM30billion...... yeay!!!! |
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ataupun stesen p1 wimax masjid jamek?
siapa yang tak bayar p1 , kena bayar di stesen
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HIDUP KAPITALIS |
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Kalo nama syarikat tikam nombor ekor gimana gan...?
Prasarana tetapkan 3 mil utk 3 tahun, tapi dorang sanggup bayar 30 mil utk 5 tahun.
Terus kelabu mata, subhah kaa haram kaa automatik duduk kat tepi.
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stesen KJ? Carlsberg-Kelana Jaya? |
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aik terasa plak 
dah post ntah apa2 ckp psl servis.... sah prasarana bleh buat duit ngan pengiklanan.... paham tak? nak kritik biar kena tmpt....
nanti tambang naik bleh aaa kutuk
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Post time 13-10-2015 04:13 PM
变色卡
Author
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