Montblanc (company)

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Montblanc International GmbH (pronounced: [mo(n) blaw(n)] or [mon blaan(k)]) is a German manufacturer of writing instruments, watches, jewellery and leather goods, often identified by their "White Star" logo.

History

Founded by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in 1906, the company began as the Simplo Filler Pen company producing up-market pens in the Schanzen district of Hamburg. Their first model was the Rouge et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, Montblanc.

The Meisterstück name (English: "Masterpiece", the name used for export) was used for the first time in 1924, for the top lines of fountain pens. Today, the Montblanc brand is on other goods besides pens, including watches, jewellery, fragrances, leather goods and eyewear.

The company was acquired by Dunhill in 1977, following which lower price pens were dropped and the brand was used on a wide range of luxury goods other than pens.

Today Montblanc forms part of the Richemont group. Its sister companies include luxury brands Cartier, Van Cleef & Arpels, Chloé, and Baume et Mercier. Montblanc is owned, through Richemont, by the South African Rupert Family.




Branding

A trademark identified with Montblanc is the white stylised six-pointed star with rounded edges, representative of the Mont Blanc snowcap from above, the symbol being adopted in 1913. The number "4810," the mountain's height in metres, is also a commonly recurring theme.

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Special and limited editions

Next to various Limited Editions like the Patron of the Art Series (e.g. Francois 1er) with only a few hundred of them being produced around the world, there are some Limited Editions produced from editions of 4810 to those in tens of thousands.

The Patron of the Art (POA) Series are found in editions of 888. These models are intricately adorned in diamonds, rubies, and other precious stones into precious metals typically in 18K gold. A signature mark on these include a Mother of Pearl Montblanc Star adorning the cap.

Although cheaper, the Montblanc Writers Edition has been profitable. These pens are launched each year, commemorating the life and work of a particular writer, with their signature engraved into the cap of the edition. Usually, a symbol of their most distinguished work is engraved onto the nibs, of the fountain pen versions.

Montblanc use "aged resin" in the caps of the pens in this series, to give the Montblanc star an 'off-white' or 'cream coloured' appearance, thereby ensuring a contrast in colour when next to models from their regular production line-up.

Apart from a serial number the Limited Edition pieces carry a distinct number placing it within the release of the edition, i.e. 1/888 would be the first pen produced of an edition of 888 pens. In 2009 the Signature for Good limited edition was released. Montblanc donates parts of its proceeds to UNICEF. They claim to guarantee a minimum of US $1.5 million worldwide within one year.

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