No. 10 Houston Texans
Football
$1.17 billion Surprised by this dark horse? Don't be. The 7-year-old franchise with a 46-72 record has the NFL's richest naming rights deal, pulling in $300 million from Reliant Stadium.
No. 9 New York Jets
Football $1.17 billion Call them "Giants Lite." The Jets' have everything their stadium mates do, only with a little less history and brand strength.
No. 8 New York Giants
Football $1.18 billion No Super Bowl title this year, but personal seat license money is rolling in for the 2010 opening of the Giants' new stadium. Even with an NFL model that has the TV loot shared equally around the league, a big market has its advantages. The Giants' season-ticket waiting list is 25 years.
No. 7 Arsenal
Soccer
$1.2 billion
The club founded in 1886 took in $329 million in revenue last year.Three-year-old Emirates Stadium, which seats over 60,000, includes7,139 club level seats sold in one to four year licenses and over 150 boxes where seats start at $87,000 annually (65,000 euros). The naming rights deal with Emirate Airlines is worth $133 million (100 million euros) over eight years.
No. 6 Real Madrid
Soccer
$1.29 billion
A winner of nine European Championship Cups, Real Madrid rakes in close to half a billion dollars in annual revenue. Its 62-year-old stadium--Santiago Bernab閡--has been heavily renovated over the years,with capacity trimmed from a peak of 120,000 to 80,000. Like American baseball, European soccer is moving to a model that emphasizes revenue per seat over maximum attendance.
No. 5 New York Yankees
Baseball
$1.3 billion
Baseball's only billion dollar club benefits from its own cablenetwork, huge market and storied history. No wonder the Yankees have made the only real noise around the league this winter, throwing more than $400 million at three premium free agents. The tight economy may have the team scrambling to sell the last few luxury boxes at the new Yankee Stadium for 2009, but expect the place to be a revenue machine over the long haul.
No. 4 New England Patriots
Football
$1.32 billion
New England's value has roughly tripled since 2000, following three Super Bowl titles and a 97-31 record over the past eight years.Seven-year-old Gillette Stadium includes 6,000 club seats and 87 luxury boxes.
No. 3 Washington Redskins
Football
$1.5 billion
Since taking over in 1999, owner Dan Snyder has had mixed results on the field. But he's turned the Redskins into the NFL's leading revenue machine through heavy marketing and by selling the naming rights to Jack Kent Cooke Stadium to FedEx. The stadium has sold out every game during its 12-year history.
No. 2 Dallas Cowboys
Football
$1.6 billion
Owner Jerry Jones smartly broke away from the NFL merchandising collaboration several years ago, leaving the Cowboys to run their own league-leading operation. A new state-of-the-art stadium awaits for 2009, with a Personal Seat License (PSL) plan that could bring in upwards of $700 million. The rough economy--a naming rights deal still hasn't been done--may scale back expectations. But only so much.
No. 1 Manchester United
Soccer
$1.8 billion
An annual powerhouse with a true global brand, Man-U fetched the highest price ever for a sports franchise when Malcolm Glazier forked over $1.45 billion for it in 2005.
[ Last edited by kodomok at 24-5-2009 16:50 ] |