ETCM Partners With MyTeksi To Offer Free-Rides In The All-Electric Nissan LEAF For Earth Day!
Kuala Lumpur, 22 April 2013 – In conjunction with Earth Day, Edaran Tan Chong Motor Sdn. Bhd. (ETCM) is collaborating with MyTeksi Sdn. Bhd. (MyTeksi) to demonstrate their commitment to the environment and sustainable transportation. A fleet of Nissan LEAFs will be driven around Klang Valley, offering free ‘taxi’ rides to passengers who book their taxis via MyTeksi, Malaysia’s largest on-demand taxi booking network.
This collaboration is part of ETCM’s efforts to help promote and create awareness for electric vehicles as an option for sustainable transportation. The Nissan LEAF is a perfect example of a car that provides uncompromised driving pleasure while producing zero-emissions.
Dato' David Chen, Executive Director of Edaran Tan Chong Motor (ETCM) said, “This campaign is designed to allow people to experience a 100% electric vehicle and also to address any concerns of an electric vehicle and highlighting the many benefits of electric vehicles.”
“With these free taxi rides, we aim to show how practical, affordable and comfortable our Nissan LEAF is in addition to contributing to environmental zero-emission cause,” he added.
Free-rides will be given to passengers through two different channels - shuttle service in selected areas and via the MyTeksi Applications on Earth Day. The Nissan LEAF shuttle service will cover popular areas in Subang Jaya and Sunway. Passengers will need to spot the Nissan LEAF at these locations for a free-ride to their desired destination within the shuttle area.
Lucky passengers who were selected through the MyTeksi App bookings will also have the opportunity to get a free-ride in the Nissan LEAF around the Klang Valley.
“We are thrilled to be able to give our passengers free-rides on the Nissan LEAF. We hope to see more Nissan LEAF as an option for taxi service transportation in the near future. The Nissan LEAF provides zero-emission, lower cost to passengers compared to a car that runs on fuel,” said Aaron Gill, Product and Marketing Head of MyTeksi.
ETCM will also launch a Twitter contest called ‘Spot, Tweet and Win’ to spread awareness about the free MyTeksi rides in the Nissan LEAF. The contest will run from 22 – 23 April 2013 and anyone may participate by following 3 simple steps to qualify for the contest. Firstly, customers need to follow @NissanMalaysia on twitter, spot and snap a photo of the Nissan LEAF and tweet that photo along with the contest tagline which is “Spot a #LEAF and win from @NissanMalaysia @MyTeksi #EarthDay2013 free ride campaign” to @NissanMalaysia. Contest entries will be randomly drawn and 20 winners will get an exclusive Nissan LEAF miniature.
Last edited by CariReporter on 23-4-2013 12:23 PM
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Post time 23-4-2013 12:03 PM
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