PIKOM Announces 5 Year Strategic Direction SixKey Thrusts to Propel ICT Industry towards RM 95 billion revenue by2017
Kuala Lumpur, 7 February 2013 –PIKOM, the National ICT Association of Malaysia, announced the new 5Year Strategic Direction for 2013-2017. The 5 Year StrategicDirection will be supported by six key thrusts that will drive themajor initiatives of the association.
“The new 5 Year Strategic Direction is timely as the nation pushes towardsa develop nation status by 2020. ICT will play a critical enabler ina knowledge-based society”, said Woon Tai Hai, PIKOM chairman.
The Strategic Direction is aimed at growing the industry by 10% per annumfrom 2013 to 2017. The total industry revenue would reach RM 95billion by 2017 from the base of RM 57 billion in 2012.
He six key thrusts are:
Globalise the Malaysian ICT industry; Increase competitiveness of the ICT industry; Promote human capital development; Lead the digital trend Enhance value to members Accelerate growth of Malaysian ICT demand
“The Strategic Direction and Key Thrusts are aimed at providing greater value tomembers, addressing the human capital issues we face as an industry,creating and growing the demand for ICT products and servicesdomestically while increasing our competitiveness with the end gameof creating world class ICT players,”added Woon.
From the Key Thrusts, major initiatives have been identified with targetsat the end of the five years which will form the tactical approach.These will cascade to the annual activities and KPIs that will formthe base of the operational plan.
“The Strategic Direction will be our guiding path for the next 5 yearswhich is in line with our purpose and passion of Championing andRealising the Digital Opportunity,” concluded Woon.
For more information, visit www.pikom.my
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