[CARI Info Kioks]Nissan poised for greater growth in 2013

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Nissan poised for greater growth in 2013

• ETCM   contributes its record sales achievement from the support of the media.         
• ETCM   achieved its highest Nissan sales record in 2012 since its presence  in Malaysia for the past 56 years.
• Nissan  is now the No.2 non-national car brand in Malaysia.
• Nissan  ALMERA leads Nissan’s strong performance with more than 15,000 units booked to date.
• ETCM  continues to excite consumers with the introduction of the Updated 2013 Nissan TEANA 2.5L.         
  
  

Subang Jaya, 21 February 2013– Edaran Tan Chong Motor (ETCM) isconfident that Nissan, a brand that the iconic company has helpedgrown in Malaysia since 1957 will continue its stellar performancethis year. Last year, ETCM has managed to bag a series ofachievements namely:

• Nissan was ranked No. 1 in the J.D. Power Asia Pacific 2012 Malaysia Sales Satisfaction Index (SSI) Study
• The innovative 100%  electric Nissan LEAF was awarded the Green Award of the Year and Eco Innovation Award of the Year                
• The luxurious Nissan Elgrand was awarded the Premium MPV of the Year 2012
• Nissan ALMERA, Nissan’s best-selling global sedan has received more than 15,000  bookings to date from eager consumers since its debut in October 30th,        2012.                
  
  

The unwavering support from the media andthe loyalty and confidence of customers has pushed the sales ofNissan vehicles to 34,966units in 2012. This haseffectively boosted Nissan to become No.2 in the non-national carbrand in the automotive industry, with an overall growth of 13.7% in2012. ETCM has much to celebrate and look forward to continuouslydelivering excellent products and services.

“Whilewe celebrate our success today, we will not lose sight of thechallenges in the market and the demands from our discerningconsumers who are constantly looking for uncompromising quality inproducts and services. With a long heritage in this country, we willcontinue to serve and excite our Malaysian consumers with excellentquality products, services and care that Malaysians have come toassociate us with for the past 56 years,” said Dato’ Dr. Ang BonBeng, Executive Director of ETCM.

“For 2013, we at ETCM aim to continuously enhance customer satisfactionthrough our dedicated, trustworthy and friendly customer service. Inaddition, we will continue to roll out innovative models to excitethe public. This Chinese New Year,we begin the year with an Updated 2013 Nissan TEANA 2.5L,” addedDato’ Dr. Ang.

Updated2013 Nissan TEANA 2.5L

ETCMalso unveiled its Updated 2013Nissan TEANA 2.5L. 1stof its kind in the D-segment, the Updated 2013 Nissan TEANA 2.5L isequipped with a new safety feature – the Blind Spot Warning System,gives drivers enhanced situation awareness thus reducing the risk ofcollision. The Blind Spot Warning System uses two 24GHz radar sensorsmounted inside the rear bumper to detect moving objects such asmotorbikes, cars, trucks and lorries. Drivers will be alerted via theLED or Buzzer if potential threats enter the alert zone measuring 3meters long and 3 meters wide.

Bringingits modern luxurious sophistication up a notch, the multipleaward-winning Nissan TEANA features all-new black leather interiorand sportier exterior styling.

The Updated 2013 Nissan TEANA 2.5L isenhanced with a new front smoke grille, side sill covers, rearspoiler, front and rear bumper skirts for a sportier look to matchthe new bold black interior. Nissan TEANA’s artistic interior isgiven a fresh look and feel with a new wood trim, black4-spoke leather steering andon-roof console illumination.

The Nissan TEANA has sold more than 8,000units since its launch. It is currently the 2ndbest selling model in the non-national executive luxury sedan marketwith a 16.3% market share.

The Updated 2013 NissanTEANA 2.5L is sure to delight consumers for a safer drivingexperience with its newsafety feature - the Blind Spot Warning System.While also providing the driver with a pleasurable drive, the Updated2013 Nissan TEANA 2.5L pampers the passengers with a luxurious andcomfortable ride which makes it ideal for customers who appreciatework-life balance and a car that complements their lifestyle.

The Updated Nissan TEANA 2.5L is available in five attractive colourvariants: DeepAmethyst Grey, Tungsten Silver, Sapphire Black, Chardonnay Gold andBrilliant White with an on-the-road price of RM173,100. Inconjunction with the launch, customers will be able to enjoy 0% hirepurchase interest rate for 12 months with savings up till RM8,888.This promostarts from now till 31st March 2013, applicable to TEANA only.

Citing the support of the media as a critical factor to Nissan’s success,Dato’ Dr Ang thanked the media during a media appreciation luncheonfor their continuous interest in Nissan’s products and Tan Chong’sdevelopment all these years, particularly for the launch of NissanALMERA last year.

“From the pre-launch stage, to the media preview event and finally, whenthe Nissan ALMERA hit the road officially, the media has beenproviding our consumers critical reviews and feedbacks which haveencouraged them to enquire and subsequently, order the car. Thank youfor making Nissan ALMERA a success story, and well on its way tobecoming an icon on the Malaysian road,” he added.

For more information, please visit www.nissan.com.my