If you are in Sales, or in Marketing, be it B2B or B2C, there is always a need to hunt for leads. One important thing in sales for anyone to is basically lead generation. No matter how confident you are over the phone or how skillfull you are in closing a sale. Sales will not happen if you do not have leads to call or engage. So today we will explore how we can use the help of our friendly friend FACEBOOK to help us in Lead Generation. 1. More on Visual Content
If you notice, all FACEBOOK now have the feature called timeline. It is design in away where it is about being visual. Instead of pitching with Text, try some on Photo or Videos. Social Media users tend to click more on things that are visual, like a photo or video. Humans are curious people. So think out of the box, get some nice picture or photo to attract more visitor to your FACEBOOK page. 2. Stay Natural and Friendly on FACEBOOK
Many corporate companies or businesses use Facebook like Twitter by either auto sharing what they say on Twitter to Facebook or post a short message. By merely posting text on Facebook, does not bring you anywhere. Let the world know now how happening your company is by posting photo of recent events held or corporate video on Facebook. Turn it into an interactive platform and in a way you are projecting yourself in a friendly way. Giving an impression that you are approachable. 3. Links to your website is important
One important factor not to miss is links. Links are important so that it will connect the traffic that you have drive to your website directly. It will be advisable to link the lead to the landing page related to Facebook post. 4. Utilize Facebook Apps Features
Facebook apps and view are little buttons normally on the left or the right of the website. It will help create the call to action for leads to visit your custom facebook page, facebook event. 5. Play with Memes
The next time you’re using Facebook for fun at work keep your eyes peeled for any memes that might be receiving exceptional ammount or shares. Where do you see a memes being share and commented? Normally something unusual, not seen in normal day life, mostly are like doing for a cause. But make sure your memes are do in a way where it is correct impression people share. When people shares and comment on Facebook there is no turning back. 6. Make it Conversational
When monitoring Facebook page engagement it is never to leave out the conversation rate of the traffic coming to your website from Facebook. If it is low, you might wanna check whether you are driving the quality traffic to your website. If it is big, you are on right track. Conversation in the topic relevant in your business. So try out this six way and start generating leads online!
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