Market Overview:

The alternative data market is experiencing rapid growth, driven by rising demand for unstructured data, ai-driven data monetization, and regulatory scrutiny & compliance. According to IMARC Group's latest research publication, “Alternative Data Market Report by Data Type (Mobile Application Usage, Credit and Debit Card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, and Others), End Use Industry (Transportation and Logistics, BFSI, Retail and ECommerce, Energy and Utilities, IT and Telecommunications, Media and Entertainment, and Others), and Region 2025-2033“. offers a comprehensive analysis of the industry, which comprises insights on the global alternative data market growth. The global market size reached USD 8,889.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 181,103.5 Million by 2033, exhibiting a growth rate (CAGR) of 35.18% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/alternative-data-market/requestsample

Our report includes: 

• Market Dynamics
• Market Trends And Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Factors Affecting the Growth of the Alternative Data Industry:

• Rising Demand for Unstructured Data:

The alternative data market is seeing a rise in demand for unstructured data. This includes satellite imagery, social media sentiment, and web scraping outputs. Investors and companies use these datasets to gain real-time insights. They focus on consumer behavior, supply chain issues, and competitive intelligence. Unlike traditional structured data, unstructured data provides a richer view of market trends. This drives adoption among hedge funds, retail, and healthcare sectors. However, challenges like data normalization and privacy concerns persist. These issues push firms to invest in advanced AI and machine learning tools for better processing.

• AI-Driven Data Monetization:

Artificial intelligence is changing how companies collect, analyze, and profit from alternative data. More firms are using AI to turn raw data into useful insights. This helps with predictive analytics and automated decision-making. This shift is especially strong in quantitative trading. AI models look at different datasets, such as credit card transactions and IoT sensor data, to predict market trends. As AI improves, businesses focus on cloud-based solutions. These can manage large datasets, creating new revenue for data providers and helping smaller firms compete.

• Regulatory Scrutiny & Compliance:

The rapid growth of alternative data is leading regulators to tighten oversight. They want to ensure ethical sourcing and usage. Concerns about data privacy, like GDPR and CCPA, are pushing for stricter compliance. Companies now focus on clear data provenance and audit trails to reduce legal risks. This change encourages partnerships between data vendors and compliance tech firms. These partnerships help ensure datasets meet regulatory standards while keeping a competitive edge. As scrutiny increases, the market may consolidate. Only the most compliant and high-quality providers will succeed.

Leading Companies Operating in the Global Alternative Data Industry:

• 1010Data Inc. (Advance Communication Corp.)
• Advan Research Corporation
• Dataminr Inc.
• Eagle Alpha
• M Science
• Nasdaq Inc.
• Preqin
• RavenPack
• The Earnest Research Company
• Thinknum Inc.

Alternative Data Market Report Segmentation:

By Data Type:

• Mobile Application Usage
• Credit and Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Satellite and Weather Data
• Social and Sentiment Data
• Web Scraped Data
• Web Traffic
• Others

Credit and debit card transactions hold the biggest market share attributed to their ability to provide real-time insights into user spending behavior.

By End Use Industry:

• Transportation and Logistics
• BFSI
• Retail and ECommerce
• Energy and Utilities
• IT and Telecommunications
• Media and Entertainment
• Others

BFSI represents the largest segment, as these sectors heavily rely on alternative data for investment decisions, risk assessment, and user insights.

Regional Insights:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

North America dominates the market owing to its advanced financial sector, high technological adoption rates, and the presence of key players in the alternative data industry.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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