CariReporter Publish time 26-2-2014 09:47 AM

Watsons call malaysians to get fit to get healty

Watsons call malaysians to get fit to get healty with i'ts move your body campaign

[*]An exclusive collaboration with popular radia station and internasional gym celebrity fitness

[*]Facebook fans stand a chance to walk away with RM5000 cash and perform with the crew

[*]More than 1,500 people expected to move Your Body with Watsons Malaysia Sunway Lagoon come 30 March 2014

Kuala Lumpur 25 February, 2014 - Breaking the malaise , in large part due to our current hectic and sedentary lifestyle. Watsons Malaysia initiated its major fitness campaign today entitled "Move Your Body" to promote active lifestyles among Malaysian. The campaign has been planned as part of the countdown toward this year's World Health Day, and will run from 25th February till 30th March 2014 at all Watsons stores in Kland Valley and Negeri Sembilan.

"Being the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community aroud us. As webegin the New Year , we want to make a resolution to shape Malaysians by encouraging then tolead healthier live and to have the right fitness regime. As our brand promise state look good, feel great , we belive there is beauty in getting fit and hence healty. Thus, we are calling malaysians to join our efforts, to raise awareness of the importance of keeping an active life and tweak their lifestyle to ensure the have fitness regime for better health " said Kulvinder Birring, Watsons Malaysia Managing Director during the chit chat session at the launch.

To kick start the campaign , Watsons Malaysia is working in partnership with hitz.FM and CelebrityFitness to raise awareness though a flash mob which was held on 22 February 2014 to intrigue the public on the "Move Your Body" campaign.

"Dance is a creative and fun way to stay active. In fact it is the largerstgrowing art form for inproving health. Through the Move Your Body Campaign, we are encouraging communities to get your groove on have a health and fitness regime, he added.

During the launch a specialMove Your Body dance music video was showcased to inspire Malaysians to create their own dance videos for the contest. Prominent hitz. FM radio jockeys including ean and Jinnyboy, renowned Youtube sensations and dance extraordinaire Dennis Yin took part in making the exciting music video which will be aired in televison and Youtube.

As part of the campaign, individuals can create their own dance video and upload it on Youtube whilst submitting it to Watsons Malaysia's Facebook page to stand a chanceto win RM5,000 cash. Winners will also peform at the final Move Your Body event on 30 March 2014 at Sunway Lagoon with the hitz.FM crew.

"Move Your Body is a platform through which we intend to inspire young adults and families to make the right choices. The focus of the campaign is to involve entire communities in the experience of dance, not just those who are more health conscious" added Kulvinder.

Watsons customers will be invited to dance for better health throughMove Your Body campaign at Sunway Lagoon 30 March 2014, where parents and kids alike can have an enjoyable time in the sun as they join the Move Your Body dance session with Ean and Jinnyboy and other hitz.FM radio jokeys, learning simple steps to be more active. Participants will have a chance to enkoy special dance peformance and all day free entrance at Sunway Lagoon. In addition, there are many prizes for lucky draw to be won during the grand finale. Theevent will also include fun filled activities including face and body painting, migling clowns and jugglers, and Watsons healyh supplier booths to provide a holistic yet exciting experience on active lifestyle.

Also present at the launch event were Thanuja Anathan, model and miss world Malaysia 2009/10 , Jessica Ng , Watsons Malaysia's Director of Marketing and Davelopment, Danny Hoh, Watsons Malaysia's Marketing Controller, Celebrity Fitness representative and sponsors.

Watsons VIP members will be able to purchace Move Your Body grand finale tickets worth RM120 for RM30 with any purchase from seleted watsons stores. Tickets will be available for sale from 25 February - 23 March 2014 in Kland Valley and Negeri Sembilan (Total 114 stores ) . First 300 customers will receive exclusive goodie bags.

Last edited by CariReporter on 26-2-2014 11:30 AM

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